Tinder has released the official trailer for its first scripted series Swipe Night, which is going to premiere inside the US version of the dating app on 6th October.
The remaining three episodes, which last approximately five minutes each, will be broadcast every Sunday during the month. They will be available to be viewed between 6pm and midnight local time.
The trailer gives more of an insight into the format of the show and the storyline. It was shot in a POV style with audiences being presented with multiple opportunities to make important 50/50 decisions for the main characters. The vertical filming style also makes it optimal to be watched on smartphones.
Swipe Night follows a group of young adults at a party who discover the world is going to end in three hours. They must work together to try and find a way to survive while forming new romantic relationships along the way.
Every right or left swipe that the audience makes will have a different impact on the direction of the storyline, meaning each person gets a unique experience. About two hours of footage was filmed for the 20 minute series.
Further, after the conclusion of the show, singles will be able to match with nearby users who made similar decisions to them.
Tinder CEO Elie Seidman said in a statement: “Seven years ago, Tinder revolutionized the way we meet with the invention of its Swipe feature. Now, with Swipe Night, we’re proud to be pushing the envelope again, by letting people connect in ways they can’t anywhere else.
“The level of innovation, interactivity and immersiveness in the Swipe Night adventure is unprecedented in the dating space, and we’re excited to continue experimenting with new ways to connect on the Tinder app.”
Swipe Night was directed by Karena Evans, an up-and-coming creative who has previously worked on several music videos for Drake, and written by Nicole Delaney and Brandon Zuck.
Read more here.