TrulyMadly CEO Talks User Safety and Verification

27th June 2019 Dominic Whitlock

As more and more young Indians turn to dating apps to find love, TrulyMadly has released some user activity findings.

Only 20% of its five million users are female, so CEO and co-founder Snehil Khanor said its important women feel safe while talking to strangers online.

New sign-ups must complete five or six verification tasks, such as uploading a selfie and an image of government-issued ID. 25% of men who register for a TrulyMadly account end up getting rejected because they can’t prove their identity.

The brand partnered with UK-based digital identity app Yoti last year to set up the extensive verification process.

There 100,000 premium members, 80% of which are reportedly looking for a serious relationship. A new feature called TMForever is set to be launched in November, specifically targeted at singles who are ready to settle down.

Khanor told Moneycontrol: “We have positioned ourselves as a dating app for those looking for something serious. That’s why more than [half] of the app’s active users are 28 years or older.

“We do compatibility matching based on intent and interest. To come on our platform, there is a verification process which is as long as 10 minutes. Then, if someone is looking for a serious relationship, there are as many as 30 questions to assess compatibility.”

A Google report last month found that while Indian interest in online dating is growing very quickly, searches for matrimony platforms still remain three times higher.