Upcoming Tinder Features Showcased in Q1 Presentation

Match Group has just released its Q1 earnings for 2018. The number of Tinder Average Subscribers was 3.5 million, up 1.6 million year-on-year and 368,000 sequentially.

In the accompanying investor presentation, Match Group detailed some of the future features set to be implemented at Tinder.

The Tinder Loops video feature for profiles is currently in testing. Brian Norgard, Chief Product Officer at Tinder, previously said: “Loops represents the next step in the evolution of our classic profile.”

Tinder Places is another upcoming feature. It will seek to “leverage location data to extend further into the social lives of singles”, according to the presentation.

Places, currently in private beta, is the “first of numerous” opt-in location services that Tinder will look to introduce.

The ability to toggle in and out of a Bumble-esque mode where women message first was also highlighted.

This feature is again currently in testing. Ginsberg has previously said: “The feedback that we’ve heard is that women don’t always want to be forced to make a move, so we want to give people the ability to choose”.

Premium brands and Meetic are said to be increasing the value consumers get from a subscription, offering more features and less adverts to paying members.

OKCupid will continue its marketing push after redesigning its product in 2017.

Pairs, focused on Asian markets, will look to accelerate in Japan and enter South Korea.

The presentation also notes some of Tinder’s marketing campaigns, such as the collaboration with Manchester City Football Club and the ‘Start Something Epic’ advert in India.

Find the presentation here.


Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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