Whirlpool Highlights Chores as Dating Green Flag
Kitchen and laundry company Whirlpool has highlighted how the ability to do household chores is an attractive quality when dating. The domestic appliance company helped a number of singles to reinvent their dating app profile, showing themselves taking on daily activities.
Equity around house chores is a top priority for people seeking partnerships (94%), the company found in a recent survey. Additionally, Whirlpool found that 91% of online daters want to see photos showing a well-rounded person.
In response, Whirlpool partnered with seven singles in Chicago to help them refresh their dating app profile with new photos of them doing household chores. Watch the social experiment below:
Compared to the three weeks before the experiment, these online daters saw on average 79% more DM’s, 46% more matches and 100% more connections. Four of the seven Whirlpool participants are now in a relationship too.
“When seeking any kind of lasting romantic connection, it’s important to lead with the goals and values that both you and your potential partner prioritize, while still staying true to your authentic self,” said Damona Hoffman, celebrity dating coach and Whirlpool brand partner.
“What I know to be true from years of being a dating coach is that above all, singles are looking for a partner who embodies care, responsibility, and equity. This work with Whirlpool reinforces that to find your best match, you need to be willing to show this side of yourself from the very first impression”, she continued.
“With so many relationships starting online, our goal with the ‘Care Profiles’ campaign is to give people a way to express what’s important to them and hopefully spark a conversation about these values from the very beginning”, shared Nelly Martinez, senior brand leader for Whirlpool.
