Conversion rates on White Label Dating’s mainstream network have risen by 15% after the company merged two of its networks, the company has revealed.
In November 2016, White Label Dating decided to merge its general and mature niche networks, in an effort to try and increase engagement for the higher age range on the general network and for the lower age range on the mature network.
After making the change last year, conversions for the mature age bracket increased by 22%, and conversions for the general age bracket increased by 13%.
Steve Pammenter, CEO of White Label Dating, said: “We’re very pleased with the positive effect of the optimisation project on our engagement levels and conversion rates.
“The team at White Label Dating worked incredibly hard on this project and their hard work has paid off.
“We’ll continue to make improvements to further boost growth in these networks and improve the user experience for our members. In the meantime, now is a fantastic time to launch new sites on our Mainstream network to reap the benefit of our industry leading conversion rates.”
Last November, it was announced that same day conversion rates for White Label Dating’s casual division increased by 114% over the previous four years and seven day conversion rates for the same period also increased by a very impressive 69%.
The Windsor-based dating brand, owned by Venntro, said the increases were partly thanks to CRM campaign efforts by its customer engagement team.
Find out more about White Label Dating here.