Younger singles on dating apps prefer connecting over Snapchat rather than Instagram, a new study suggests.
Dating app Clover recently surveyed over 3m users to ask whether they preferred adding their Snapchat or Instagram accounts to their dating profiles.
The responses found that Snapchat is the social media service of choice for singles aged between 18 and 34, whereas singles aged 35+ prefer Instagram.
Of all 3m singles surveyed, 55% said they had Snapchat, and 45% said they had Instagram.
And the wish to connect over Snapchat unsurprisingly skewed more towards the younger age groups, with 57% of 18-24-year-olds saying they preferred Snapchat, compared to 37% of over-55s.
In May, Snapchat launched its own self-serve ad manager to help boost the platform’s advertising prowess.
It added new features to this in August to help advertisers build, manage and scale their campaigns.
Some dating apps have already seen good success using Snapchat to advertise – Hinge seeing excellent results with a recent campaign where it created custom Snapchat geofilters for single people at weddings.
Read more about the campaign here.