SNAP Interactive have released further insight into their impressive 2014.
The operator of AYI.com have seen active subscribers grow from 77,700 in December 2013 to 98,600 this August – an increase of 27%.
New subscription transactions increased 35% YTD compared to last year, and 44% compared to last August.
SNAP’s CEO Clifford Lerner said that seasonal effects were the cause of a slight decrease in total active subscribers, saying it was difficult to gain subscribers in August because those who signed up around Valentine’s Day had reached the end of their six month subscriptions.
Lerner said: “August was second only to February this year in the number of new subscriptions, and, notably, tallied the highest number of total subscription transactions since 2012.
“This high level of subscription transaction volume represents continued momentum in the business, as the associated revenue will be recognized for months to come.”
SNAP also launched two paid features in August, profile promoting tool Promote Me, and First Class Mail, which increases the visibility of mail users send to other singles.
Alex Harrington, who was made COO of SNAP Interactive in February, after a four year period as CEO of MeetMoi, said:
“These new features increase user engagement in the application, and the transactional revenue generated through these features allows AYI to increase the lifetime value of its users.”