JakeDate Is Hilarious Parody of Mobile Dating And Tech


As the year draws to a close, we wanted to share a very amusing parody we noticed recently, for a mobile dating app called JakeDate.

Created GroupThink Group, the app is a perfect take-off of mobile dating marketing, and a light-hearted ribbing of both dating and tech.

The JakeDate site announces that “The future of online dating Jacob is here” – finding you new ways to connect, with a man called Jacob.


As they explain:

“Our advanced algorithm rates your compatibility with Jacob, taking into account your shared likes, hobbies, and values.

“We’ve written 1,098 questions – and counting – attuned to Jacob’s personality.

“After you’ve created your profile, swipe right to rate Jacob’s pics, or swipe left to gain JPointsâ„¢.”

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The app comes complete with a monetisation strategy – letting you “integrate with Etsy to browse Jacob’s store of handmade leather bracelets from within the app”, and “check-in” at places you think Jacob you might like.”

And JakeDate has some ringing endorsements, their in vogue one-page scrolling site showing the press attention the company has received, such as The Verge saying that “The Jacob vertical will never be the same.”

The group even sent a pitch to Washington Post journalist Caitlin Dewey:

Check out the amusing parody site here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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