JakeDate Is Hilarious Parody of Mobile Dating And Tech


As the year draws to a close, we wanted to share a very amusing parody we noticed recently, for a mobile dating app called JakeDate.

Created GroupThink Group, the app is a perfect take-off of mobile dating marketing, and a light-hearted ribbing of both dating and tech.

The JakeDate site announces that “The future of online dating Jacob is here” – finding you new ways to connect, with a man called Jacob.


As they explain:

“Our advanced algorithm rates your compatibility with Jacob, taking into account your shared likes, hobbies, and values.

“We’ve written 1,098 questions – and counting – attuned to Jacob’s personality.

“After you’ve created your profile, swipe right to rate Jacob’s pics, or swipe left to gain JPointsâ„¢.”

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The app comes complete with a monetisation strategy – letting you “integrate with Etsy to browse Jacob’s store of handmade leather bracelets from within the app”, and “check-in” at places you think Jacob you might like.”

And JakeDate has some ringing endorsements, their in vogue one-page scrolling site showing the press attention the company has received, such as The Verge saying that “The Jacob vertical will never be the same.”

The group even sent a pitch to Washington Post journalist Caitlin Dewey:

Check out the amusing parody site here.