Tinder announced on Thursday, 5th March, that it will pledge $1 million towards in-app ads to support female entrepreneurs in India.
The dating app hopes that the money will support new female-led businesses and provide them with networking opportunities and chances to speak with customers.
“We are proud to have women driving growth within the organisation across various functions including management, product engineering, and design,” said Taru Kapoor, GM for Tinder and Match Group, to Outlook.
“We remain committed to our promise of opening doors for women around the world and this initiative is another step in this direction.”
To qualify, businesses must:
- Be under three years old,
- At least half of the founders must be women or identify as women
- Have raised less than Rs 35 crore in equity financing cumulatively
- Be aimed at the Indian Gen-Z and millennial generation
An all-female panel will select candidates and any decisions made are final.
This is not the first time Tinder has supported women’s causes. In 2017, the app founded #FundHerCause for International Women’s Day and donated $250,000 to charity in order to challenge gender bias, inequality and violence towards women.
Read more here.