We’re heading into the busiest time of the year for online dating! With the White Label Dating Platform typically seeing a natural uplift in traffic from December 26th until the end of February, it’s essential that you start preparing your Christmas campaigns now to take advantage.
Last year our UK Mainstream network saw a +36% increase in registrations from December 2018 to January 2019, resulting in a massive +21% increase in new subscription revenues for our partners. The UK also saw a huge +11.5% increase in re-initial revenue from a +10% boost in members re-upgrading as a result of our New Year engagement campaigns.
To help you boost your revenues and take advantage of the increase in traffic over the festive period we’ll be sharing weekly advice and tips to ensure your marketing campaigns and site designs are optimised for the festive period.
If you main traffic source is SEO, it is vital to always prepare your campaigns ahead of time for the up and coming months as these can often take time to come into effect and provide results.
Most importantly, to ensure you’re seeing accurate ROI’s and LTV’s from your peak season campaigns we’ve recently launched Postback Tracking for Google. View our video tutorial here. This method sends all revenues back into Google so you see real-time cash generation per campaign and optimise your campaigns directly from within Google. It is crucial Postback Tracking is set up for your Christmas campaigns to ensure that you’re seeing accurate ROI’s and LTV’s as your traffic upgrades and re-bills in the New Year.
Check out our latest post for tips and tricks to support your marketing strategy this Christmas. Our Partner Team are on hand to support you to set this up.
Get in touch with partnersupport@whitelabeldating.com or reach out to your account manager today!