Exclusive Sober Dating App Launches with 5,000-Person Waitlist
Navigating the dating scene can be challenging, especially for those who choose sobriety. To address this need, entrepreneur Jessie Urvater launched Club Pillar, a referral-only sober dating app, which debuted this week. The app’s exclusivity and focus on sober or sober-curious individuals quickly drew attention, leading to a 5,000-person waitlist before its launch.
Urvater conceived the idea during a lunch conversation, recognizing the difficulty in finding like-minded sober individuals in the dating world. After researching the growing “sober curious” movement, she decided to create a platform where sobriety is celebrated, rather than questioned.
Club Pillar offers various membership tiers, starting at $29.99 per month or $287 per year, with premium options available. The premium tier, priced at $49.99 per month or $479 per year, includes access to exclusive bi-monthly events designed to foster connections among sober daters.
The app also incorporates a unique referral system, requiring three referrals for membership consideration, ensuring a community of genuinely committed users. Urvater collaborated with former Bravo star Leah McSweeney to create a platform that not only facilitates sober dating but also rebrands sobriety as a positive social experience.
The app’s success underscores the growing demand for spaces where sober individuals can connect without alcohol’s social pressures. As Urvater puts it, the app is about more than just dating—it’s about creating a community that embraces fun beyond alcohol.
With the rise of the sober curious movement, Club Pillar is poised to become a significant player in the niche dating app market, offering a unique, supportive environment for those looking to connect without the influence of alcohol.