Grindr Releases “I Wool Survive” Activism-Focused Fashion Collection

Dating app Grindr has made a bold move beyond its traditional social platform by launching I Wool Survive, a 36-piece fashion collection crafted from the wool of rescued gay rams. The show, held at The Altman Building in New York, serves as both a creative statement and a deeply symbolic collaboration between Grindr, German non-profit Rainbow Wool, and designer Michael Schmidt.

Rainbow Wool operates a sheep farm near Cologne that rescues male sheep (rams) showing same-sex behavior – animals that are otherwise at risk of culling. According to shepherd Michael Stücke, about one in twelve rams displays such preferences, and the project turns their wool into textiles that reflect diversity and community.

Michael Schmidt – known for his work with high-profile artists like Lady Gaga, Beyoncé, and Cher – translated this yarn into wearable identities. The collection reimagines gay archetypes through wool: Leathermen, wrestlers, sailors, delivery drivers, firefighters, and more. Some pieces use rainbow-threaded details, humorously softening hyper-masculine imagery and turning traditional leather harnesses into knitted versions.

The runway was followed by an after-party at The Eagle NYC, underlining the show’s dual nature as both fashion event and celebration of queer community. Beyond the visual spectacle, Grindr says this venture is a statement on connection, resilience, and visibility. “Rainbow Wool’s story mirrors the experience of so many LGBTQ+ people, cast aside for being different, yet thriving through community,” said Tristan Pineiro, Grindr’s SVP of Marketing & Communications.

In addition to the show, Grindr plans to support Rainbow Wool’s mission ongoingly. Select garments from the collection will be auctioned to benefit LGBTQ+ initiatives worldwide.