Match Group Sees Sluggish Tinder Turnaround, Hinge Still Growing

Match Group, the parent company of dating apps Tinder, Hinge, and OkCupid, reported lower-than-expected revenue projections for the fourth quarter, signaling that its efforts to revitalize its platforms may take longer than anticipated. Following the announcement, Match’s shares dropped over 13% in extended trading.

Tinder appears to be the current weight holding the company back, despite being the company’s flagship app – it is expected to see a mid-single-digit decline in paying users during the quarter compared to the previous year. Despite its challenges, Tinder remains the market leader among U.S. dating apps, capturing 36% of total monthly active users this year.

CEO Bernard Kim remains optimistic, stating that new features on Tinder are expected to drive improvements in the coming quarters. As reported on a couple of weeks ago, Hinge has been a standout performer for Match, and continues to see surges in revenue and paying users even as other sites struggle to retain their current levels of success.

As Match Group works to regain momentum, the platforms under their umbrella are likely to get major changes and overhauls either before or during 2025. While it would take a big shift for Hinge to truly rival Tinder directly, the potential is still there for the site to see a snowball effect as more users flock to whichever app is currently the popular choice.