Rater App Expands Leadership Team to Drive User Growth

Rater, the anti-catfishing singles social app, has strategically expanded its leadership team by appointing Lee-Michael Pronko as Head of Growth and Brand Marketing. This key hire aligns with Rater’s ambitious goal of scaling to 100,000 users by mid-2025.

Rater, launched in 2023, distinguishes itself by prioritizing trust and safety in online dating. The app leverages AI and user verification to ensure authenticity, addressing the widespread issue of catfishing in the digital dating world.

Pronko, the Founder of HeresMe Agency, brings extensive experience in brand strategy and marketing. He and his team at HeresMe will collaborate closely with Rater to execute a multifaceted marketing approach that blends digital strategies with traditional and guerrilla marketing techniques. This comprehensive strategy aims to boost brand awareness and drive significant user acquisition.

Nicole Drew, Rater’s Founder and CEO, expressed enthusiasm about the new hire, stating, “I’m thrilled to have an expert onboard to help execute the vision for Rater. We have our sights set on becoming the top trusted dating app and with Lee-Michael’s help and guidance, we’re set to reach our goal of 100,000 users”.

Pronko’s addition marks a significant milestone for Rater as it continues its mission to create a safer, more authentic online dating environment. Future collaborations such as this are likely, and are expected to accelerate the platform’s growth in the near future.