Thursday Acquires Thursday.com Domain, Hits $50m in Value

Thursday, the dating app known for its once-a-week accessibility model, has reached a significant milestone: a $50 million valuation. Co-founder George Rawlings shared the update in a LinkedIn post reflecting on the journey, four years after publicly vowing to build a $50M company in just one year.

“It didn’t go to plan. It took us 3 years longer than expected,” Rawlings wrote. “But we’ve hit that valuation, and some. Better late than never.” The achievement marks a turnaround for the London-based startup, which launched in 2021 as a counter to dating app fatigue by limiting matches and activity to Thursdays only – encouraging real-life meetups over endless scrolling.

Rawlings is now setting an ambitious new public goal: $500 million valuation within the next five years. To support this expansion, Thursday has acquired the domain thursday.com, described as the “biggest purchase of our lives.” The move strengthens brand presence as the company pivots and grows beyond its original niche, giving it a much more premium domain than the original getthursday.com.

Simultaneously, Thursday has kicked off its Series A funding round. The private round targets individuals and funds with expertise in brand and consumer tech.

Thursday’s evolution comes after earlier challenges. The app, which once operated exclusively on Thursdays to combat user burnout, faced declining interest in recent years, leading to reports of closure in early 2025. However, this turnaround is a clear sign that the app is recovering, and even thriving, in the current state of the dating market.