Tinder Launches Double Date Feature to Ease Gen Z Burnout

Tinder is rolling out a new feature aimed squarely at Gen Z users: “Double Date,” a mode that allows two friends to create a joint profile and match with other duos for group hangouts. The move is designed to lower the emotional stakes of online dating and help younger users navigate social connection in a less intimidating way.

The feature officially launched this week following months of testing, during which Tinder said 90% of users creating Double Date profiles were under 29. That aligns with the company’s broader focus on Gen Z, a demographic that now makes up more than half of its global user base.

Tinder’s parent company, Match Group, is increasingly positioning its platforms to address what it sees as a core problem in modern dating: apps failing to meet younger generations where they are emotionally and socially. New CEO Spencer Rascoff said during a recent earnings call that Tinder needs to offer “lower-pressure ways for Gen Z users to interact.”

The timing is strategic. Surveys have consistently shown that Gen Z reports higher rates of loneliness than any other generation. Nearly a quarter of U.S. adults aged 18 to 29 said they feel lonely, according to Pew Research Center data from late 2024.

#With dating apps under pressure to address user burnout and the limitations of endless swiping, features like Double Date may serve as a bridge between digital connection and real-world interaction. Tinder joins a growing number of platforms, including startups like Fourplay, experimenting with social-first dating formats to appeal to younger users.