Tinder Launches “Her New Dating Rulebook” For Women’s Day
Ahead of International Women’s Day, Tinder India has launched “Her New Dating Rulebook” as part of its overall Women’s Day efforts – a campaign that highlights how modern women are reshaping dating norms. The initiative focuses on evolving expectations around relationships, emphasizing mutual respect, authenticity, and a shift away from outdated chivalrous gestures.
According to Tinder’s data, 44% of young female users in India are enthusiastic about meeting new people, while 38% are seeking new experiences, and 29% appreciate dating without the pressure of finding a long-term commitment. Dr. Chandni Tugnait, Relationship Expert for Tinder India, explained the shift in mindset, stating, “Modern dating is about rewriting the rulebook. It’s no longer just about old-fashioned gestures, but about genuine respect and real connections.”
A recent in-app survey by Tinder India underscores this trend, revealing that 51% of young female users believe modern chivalry is defined by keeping promises—such as showing up on time—rather than symbolic gestures like opening doors. Additionally, 36% value undivided attention on a date, and 31% see respect for all genders and identities as essential in dating.
Safety and authenticity also remain key concerns. More than half (53%) of young female users say unclear profile pictures are a red flag, and over 50% appreciate check-ins after a date to ensure safe arrival home. Tinder’s AI-powered features, including “Are You Sure?” and “Does This Bother You?”, reinforce this focus by helping users navigate respectful interactions.
Aditi Shorewal, Tinder’s Communications Lead for India, emphasized Tinder’s role in shaping modern dating, stating, “Tinder is full of possibilities, and we’re committed to creating a space where women can write their own dating stories, free from outdated norms.” As dating expectations continue to evolve all across the world – sometimes involving major shifts in how specific cultures are dating – Tinder is in a prime position to adapt to what its users need.
