Tinder Taps TikTok Influencers to Lure Gen Z
Young people are finding dating apps more appealing after watching paid influencers on TikTok share their experiences, per Tinder’s recent brand sentiment study shared exclusively with Axios.
Why it matters: The marketing strategy comes after reports that Gen Z and Millennials are not interested in swiping and are instead seeking in-person alternatives, negatively impacting Tinder parent Match Group’s business.
