From the WebStrategy

FROM THE WEB: Match’s Karl Gregory Speaks On European Strategy, Work/Life Balance


In case you missed it last week, Match’s Karl Gregory wrote a great guest piece for Brand Republic.

Gregory, Match’s UK Managing Director, speaks about their recent social events strategy, the challenges of operating in different European markets, and how he maintains his work/life balance.

In addition to launching events like the Aphrodisiac Cafe in London, Gregory – who started out running an import business for cleaning products – has been attending focus groups across Europe, discovering how singles operate in different countries.

“There are also many differences in the way that men and women across Europe like to talk about their dating experiences. Women are instantly keen to share their stories and are extremely emotive in their expression, whereas men take a while to warm up and seemingly take their experiences at face value.

“These insights are reflected in the way we communicate with our members and they are invaluable to forming our marketing strategy in the UK & Europe.”

Read Gregory’s piece here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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