Fortune have an interview with Tang Yan, the founder of Chinese flirt app Momo, that recently filed for an IPO.
Yan apparently met with Snapchat’s Evan Spiegel earlier in the year, and spoke about their common problem of competing against a huge player in the same space – Snapchat with Facebook, and Momo with WeChat.
And yet Momo has carved out its own sizeable segment of the market – claiming over 180m users and 60.2m active monthly users – with its own brand of location-based connections.
Yan does not shy away from its reputation of being used for hookups and dating, describing the app to Fortune as a “combination of Snapchat and Tinder”.
The company estimate that 5% of the 900m messages are concerned with hooking up, but admit that 60% of messages may well be leading in that general direction.
Read the interview here.