The Guardian recently published an article on an increasingly prominent trend in online dating – new services tailoring their apps for women.
The movement has been present in the industry for a while – as dating operators know that attracting women is the first step to success – but the latest progressions have been about honing Tinder’s improvements in the area.
Their mutual-affirmation system gave women control over who could contact them, but now a host of new apps are looking to give more power to women.
The Guardian’s Hannah Ellis-Petersen profiles many of these apps, and speaks to Whitney Wolfe from Bumble – and previously of Tinder – and Siren CEO Susie Lee, about this movement of female empowerment in online dating.
Read the article here.