The Telegraph have an interview with the man who turned down $3bn, Snapchat’s Evan Spiegel.
Facebook reportedly offered to buy the photo-sharing app for $3bn last week.
The Telegraph reports Snapchat is on one in four smartphones in the UK, is used by 10% of all Americas, and it sends 400m pictures a day.
In the interview, Spiegel talks about the app’s innovative self-deleting function, which stands in contrast to the store-everything functions of other social media.
Spiegel sees Snapchat’s success as a reaction to this culture, saying:
“We’ve never been anti-permanence. We just belief deletion should be the default.
“Online one day you log in and you realise this is not me. Everything you’re posting you’re doing it in the context of everything you’ve posted before. Let’s delete everything, save the stuff that’s important and then you only have to organise the one per cent that’s worth keeping.”
Read the interview here.