Guardian Soulmates have brought in PR company Blue Rubicon for their 10th anniversary year.
Blue Rubicon will run a 12 month creative brand building campaign for the dating service, which launched in print in the 1990s and has been online since 2004.
Jason Leonard, head of Guardian Soulmates, said it was the first time they had brought in a PR agency for profile building.
He said: “2014 will be an important and busy year for Guardian Soulmates and we wanted to appoint an agency that would deliver a creative campaign that captures the public’s imagination.”
Blue Rubicon are a multi-award winning communications consultancy that has worked with Coca Cola, Cadbury, McDonalds and Shell.