Over at Search Engine Journal, they have put together a useful list of eight simple AdWords tips that can help you make more money.
As they explain, these tips range from the fairly simply to more advanced, but generally aim to focus on the most commonly overlooked elements when optimising PPC campaigns.
The list includes ensuring you landing page is relevant, the importance of optimising negative keywords and making sure you are using every relevant ad extension.
As Chris Giarratana says: “While your target audience and messaging will be unique to your business, there are some basic tactics that work consistently in PPC campaigns, regardless of industry.”
Check it out here.