Meetwo is a freshly launched dating app that “celebrates your singularity”.
Available on Android and soon to be released on iOS, the platform features a quiz on each profile that other users have to pass when they ‘flip right’.
GDI caught up with CEO and Vision Driver Sebastien Koubar to hear about the development of the app, and some of the hurdles entrepreneurs currently face.
Read the full interview:
Tell us about the app! What makes it unique, and how did you come up with the idea?
SK: “Meetwo is a YES or NO questions dating game where people can meet. It’s fun, addictive and it’s the first app of its kind to truly rely on user’s personality and their uniqueness, instead of algorithms, to find them someone.
Designed like an addictive online personality quiz, Meetwo is intended to make online dating fun again. We buck the traditional dating app system in favor of a smart – and truly fun – way to determine compatibility. To do so, we employ psychologists to craft fun, deep and meaningful questions.
It’s simple. When first joining, you answer 10 YES or NO questions about yourself (like ‘Would you use a coupon to pay on a first date?’). If someone is interested and swipes on you, they have to pass your test (a random selection of 4 your questions) by answering the same way you did. If they succeed, there is chemistry and a chat request is sent to you.
That’s it! The idea came up from a previous experience. I was the CEO and co-founder of HeroQuizz, a worldwide personality quizzes website. There, I noticed that people love to take quizzes and to share them with their friends. So one day, I said to myself: why not apply the same concept to dating? Meetwo was born.”
What kind of funding model have you used to develop the platform so far?
SK: “For the moment, we are bootstrapping and using our own funds to develop the app and marketing. We have enough to keep things running for a couple of years. We are happy to be independent because that allows us to focus on what really matters: building a great product that people will love, instead of profitability.
The app is totally free so we are not expecting to generate cash before 1 or 2 years. So at some point, we will start looking for external investment from angels or VCs.”
How have you gone about marketing your product in the run-up to its launch?
SK: “From the very beginning, we focused on marketing. On 2016, we went to the Web Summit Lisbon to present our first mockup to the public. We saw an incredible excitation for our product and we got hundreds of leads on our beta mailing list
In the meantime, we set up a website, social media accounts and created multiple professional videos for advertising. For launch day (Valentine’s Day 2018), we sent a global press release to hundreds of major outlets. Now, we are setting up acquisition campaigns and contacting influencers to get them talk about Meetwo.”
How did you decide which geographies to launch in?
SK: “Meetwo is available worldwide, but we decided to focus our acquisition strategy on three countries: UK, France and India.
UK and France because those two countries are hungry of dating apps, the market is not too crowded (unlike the US) and well, we’re a French team so Europe was obvious for us. And India, because it’s a billion users market where dating apps are starting to get more and more popularity, especially among educated and young people, tired of arranged marriages. We can actually see that big players in the dating industry (Tinder, Happn, etc.) have just started to focus on India.
In term of costs, a user in India costs about $1 (that’s very cheap) but they are less loyal than a European user (who costs something between $2 and $3).”
What unexpected problems did you encounter building an app for the first time? Was the experience as a whole different from what you anticipated?
SK: “Meetwo is our first mobile-only adventure so we had to re-learn everything from coding to marketing. That takes time and this is why it took us more than a year to come up with v1.0. Problems were multiple. As some of you may know, developing an app is difficult and full of surprises. You plan to take 20 hours to create a chat system and instead, it takes 40. And that actually is what happening for every single one of our functionalities, that’s without taking into account our decision to change the whole design and user flow half way through development.
For instance, we decided to go for an in-house built chat instead of using a ready-to-go service because it offers us more possibilities. But building such a thing was a real pain in the neck.”