App Annie has shared fresh insights with GDI on how the best performing dating apps have fared in 2017.
Global consumer spend in the top five dating apps almost doubled year-on-year across iOS and Google Play, with Tinder ranking as the #2 highest grossing non-gaming app worldwide (behind Netflix).
In a number of developed regions, dating apps claimed the #1 spot for consumer spend. This was the case in the UK and Germany, and particularly in France, where five of the top 10 apps were dating services.
App Annie states: “Most of the top dating apps monetise through in-app subscriptions, allowing consumers to pay for a premium version of the service on a weekly, monthly or yearly basis.
“Many apps also offer gamified features via in-app purchases such as streamlining the matching process or helping users stand out among other potential matches.”
The combination of a premium subscription tier and à la carte features is said to have been one of the factors determining success.
The insights from App Annie also included the top five dating apps in the UK for January 2018, as defined by ‘Combined Monthly Active Users on iPhone and Android’.
Tinder was the #1 dating app, followed by Plenty of Fish, Bumble, Badoo and Grindr.
Tinder and POF are Match Group Brands, while Bumble is owned by Badoo and Grindr was recently acquired by Chinese tech giants Kunlun Group.
See the App Annie website here.