Marketing

Facebook Still Drives The Most Traffic, Is Being Chased By Pinterest

facebookFacebook still drives the most traffic to other sites, but is being caught up by Pinterest.

Despite making a marginal decrease in Q2, the social network has over four times the number of referrals as its nearest competitor, Pinterest.

Shareaholic calculated the “share of visits”  a percentage of overall traffic that sites received – such as direct traffic, social referrals, organic search, or paid search.

Their Q3 Social Media Traffic Report 2014 is broken down into two sections.

The first is share of visits over Q3 2014 (June — September 2014) and the other is year-over-year (September 2013-2014).

This report shows that Facebook is the market leader in driving traffic to other sites across the web.

It drove 22.4% of the overall traffic to sites this year, up a huge 115.6% from last year, when it had 10.4%.

Social-Media-Traffic-Referrals-Report-Oct-2014-graph

However Pinterest is catching up, overtaking the likes of Twitter and StumbleUpon to become the second biggest referrer of traffic.

It saw a 50.1% increase from last year – where it was had 3.7% of share traffic – now powering 5.52% of traffic referrals.

In comparison, Twitter decreased over the last 13 months from 1.2% last year, to 0.9% this year.

Social-Media-Traffic-Trends-Report-October-2014-chart

The other sites, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn have a combined total of 0.8% for overall share of traffic.

Looking at the social referrals over the last four months, only LinkedIn and Google Plus have seen an increase in their share traffic, the other six social networks have all decreased slightly.

View the full report here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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