The Australian wing of eHarmony is linking up with radio station KIIS Network for a new brand partnership.
eHarmony is connecting with the network’s talkshow The Thinkergirls, which is hosted by Stacey June and Kristie Mercer.
The duo, who say they “talk all the thoughts you’re thinking but not saying”, are live on KIIS 1065 every weeknight between 7-9pm.
The partnership will consist of on-air conversations about dating and relationships, a series of workshop-style videos, and cross social media promotion.
According to eHarmony, the radio presenters will aim to “help their listeners leave the superficial side of dating behind”, and encourage them to think about what they really want in a relationship.
Nicole McInnes, eHarmony Australia’s Managing Director, said: “We are so excited to be working with Stacey and Kristie, as they know what it’s like out there for so many Aussie singles.
“Our research shows that dating has become harder rather than easier to navigate, with the growth of gamification in online dating causing ghosting, breadcrumbing and love FOMO.
“With the average Aussie single keeping 7 people on their dating continuum at any given time, we are looking forward to offering a more human and positive option for singles in partnership with The ThinkerGirls.”
The campaign will end with an exclusive singles event that interested parties can apply to attend by registering for eHarmony.
The partnership comes after eHarmony released its newest Australian TV spot, Made for Each Other.
Watch the advert below: