A British university has been celebrated for a Tinder-style app it created to help students find university courses.
In 2015, the University of Salford created Match Made in Salford, an online tool inspired by online dating sites designed to help prospective students find their “perfect match” at the university.
The feature let people find their ideal course by searching for availability by subject areas and UCAS tariff points.
The website, which was also available on mobile, displayed key information on each course, such as fees and employability scores, and let students save matches they were interested in.
Inspired by Tinder, the feature allowed users to swipe left or right on various courses so they could narrow down their choices.
According to Salford University, the campaign increased website engagement by over 250%, with offers made through clearing increasing by 28% and registrations for 2015 rising by 13%.
John McCarthy, Director of Marketing and Student Recruitment, said: “Ask a student who’s been through the clearing system and they’ll tell you that it can be a hugely stressful time.
“Match Made in Salford is designed to help people make informed decisions about where to study, whether they’ve changed their mind, are late to the process, or things have changed while applying.
“As well as being fun and engaging, it aims to boost student recruitment at the University of Salford.”
And at last Thursday’s CIM Marketing Excellence Awards, the campaign won the Best Use of Social Media award.
Salford University and its social agency TunaFish Media beat fellow nominees including Co-op Bank, Visit London, Green Flag and CollectPlus.
In its eighth year, the CIM Marketing Excellence Awards celebrate “outstanding marketing by organisations, individuals and teams”.