Google are extending their Android install and app-indexing features to iOS apps.
For a little while, users searching on Google for content that was relevant to an Android app would be prompted to open the app or download it.
And now the same features have been added for iOS apps, so users will be able to open mobile app content straight from Google Search.
If searchers do not have the app installed, they would be offered to download it.
In the coming weeks, indexed links from an initial group of apps will appear on iOS search results on both the Google App and Chrome globally.
To get your iOS app indexed, Google recommend developers make sure it’s possible to return to search results with one click.
Apps should also provide deep link annotations on their site, and let Google know they’re interested in adding deep linking to their app.
Read Google’s blog post here.