Gamified ‘Karma’ Brings Avatars To Online Dating


Karma is a new dating service looking to build on gamification trends in the industry, by creating a mobile dating game for disillusioned singles.

Users first choose to enter the game through one of three doors – titled Values, Compatibility and Intimate Preferences.

Rather than upload a profile pic, singles then choose an avatar, which represents them on the game, until they choose to unlock their real pictures.

You then open the Journeybook, and answer multiple questions relating to your values, compatibility and intimate preferences.

Karma then uses the app’s artificial intelligence engine to whittle down your potential matches, based on the information you have provided.

Once Karma has tailored your matches, users “get to know potential soulmates through “truth bomb” questions, astrology matches, game challenges and music sharing. And when you’re ready, ask someone out.”


Karma users can stay anonymous for as long as they like, storing their photos, videos and other personal information in a safe, which can be opened to matches at a later date.

You can also “zap” people out of your game, which blocks them from contacting you.

The app, created by New York-based Rene Reyes, is currently looking to raise $50,000 on Kickstarter.

He said: “Our focus is on disrupting the online dating market with an actual game that is not a “wannabe” game or gamification, not just online but offline too, without being complicated or time consuming. It will be fun! It has risks and rewards and creates community.”

Regarding monetisation plans, they sell “lives”, which is essentially a subscription, each one lasting 30 days, and costing $1.99 each.

Visit their Kickstarter page here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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