Twitter Begin Testing E-Commerce Buy Button

Twitter have started testing a new e-commerce buy button for user timelines.

It will enable businesses to sell items directly from Twitter feeds.

Twitter said the feature will be trailed on a small percentage of US users, with a group of test partners that include artists, brands and non-profits.

Amongst these partners are Eminem, Burberry, Megadeth and The Nature Conservancy.

Clicking the buy button takes you to another page that gives more information, purchase options and a place to input your shipping and payment information.

Once the details have been filled in and the buy button clicked, “in just a few tap” the order is complete.

Users’ payment details can also be stored for future purchases.

Twitter’s Group Product Manager Tarun Jain said: 

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.

“Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”

https://www.youtube.com/watch?v=dEGk5LRumJM

For the initial test, Twitter have teamed up with commerce and retail partners Fancy, Gumroad, Musictoday and Stripe.

Twitter’s move comes a few months after Facebook began testing a buy button on user timelines.