Mobile

eHarmony Launches On Smartwatch

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eHarmony recently announced updates to its mobile dating app, which includes support for Android Wear and Samsung Gear S smartwatches.

Their smartwatch app will display similar notifications to the eHarmony mobile app.

Messages from matches will appear on the smartwatch screen, along with the match’s name, age, location and personal photo.

Users will also receive notifications when they receive a “Smile” or question sent through the app’s Guided Communication option — however, responses will need to be conducted on a connected Android device.

Armen Avedissian, eHarmony’s COO said: “Mobile represents a huge opportunity for us to capture new market share and broaden our impact and we are seeing this happen at an accelerating rate in recent months.”

He also repeated the company’s stance that apps, specifically Tinder, are helping eHarmony by increasing interest in online dating.

At this year’s iDate, Grant Langston, eHarmony’s VP of Customer Experience, said: “I may live to regret saying this, but we currently see Tinder as a help for the whole category”.

Regarding their launch on wearable, Avedissian said: “New entrants in the online dating category are helping drive interest in eHarmony, while taking market share away from competitors.

“Combine this circumstance with eHarmony’s powerful brand and industry-leading outcomes and we have the perfect recipe to grow substantially.”

eHarmony join Zoosk, Match.com, Meetic and Tinder in being available for Android Wear.

The eHarmony mobile app is available to download in the iOS App Store and Google Play Store. For more information, visit eHarmony’s website.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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