In October 2012 they launched an English-language version of the app, over a year after releasing the original Chinese version.
Momo is a location-based messaging service that lets you chat to people in your vicinity.
Users can also share photos, audio and their location on a Facebook-style timeline — as well as set up group chats.
And while the app has seen massive growth in Asian markets – increasing by 40m users in five months – the English version has clearly not taken off as hoped and will close on the 1st July.
Users were sent the following message:
“Dear user, thank you for staying with Momo. We have made a tough decision to discontinue this version on July 1st, 2014. We want to take the chance to thank you for always being there for us: you have been the driving force behind our mission to change the way people connect. Now we’re working on a brand new product featuring our exciting learnings along the way! It will be ready soon. We’re here to thank you again and answer any questions that you might have.”
As the message says, they are releasing a brand new product soon, which seems likely to be a separate app geared towards English-speaking markets.
Momo, which was reported to be planning an IPO earlier this year, has 40m active monthly users and 15m daily users, according to CEO Tang Yan.