Snap Build Portfolio With ‘The Grade’, Which Scores Singles From A+ to F


Snap Interactive have followed Tinder-style Mutually with another standalone mobile app called The Grade.

The new release ranks singles by grades, from A+ to F, and bans anyone who gets an F.

Grades are calculated using a few main criteria, including their popularity on the app – based on the quality of their profile and how often they are liked.

Users also get judged on how often they respond to messages, and if they regularly receive replies to their messages.

They are also graded by the quality of their messages – whether they use slang, inappropriate words, or have spelling mistakes.

Snap said they want to create a high quality experience for users, without them having to “sift through hundreds of undesirable, inappropriate, and unresponsive people.”

Members of The Grade can view these scores, and if your rating drops to a C, you get a notification telling you to improve your behaviour, or you may get banned.

Clifford Lerner, Snap’s CEO, said: “Although mobile dating apps have exploded in popularity, feedback has painted a picture of horrific user experiences on existing dating apps.

“We believe mobile daters deserve a superior experience and decided to create The Grade to eliminate the inappropriate, hostile and undesirable singles that currently taint the mobile dating pool.”

The company surveyed 1,000 dating app users, and found that 73% of women had received a sexually suggestive photo, 77% had been asked for an inappropriate photo and 90% had been sent inappropriate sexual messages.

Earlier in the month, Snap announced in their Q3 results that they were expanding their portfolio with more standalone apps.

They released Mutually earlier in the year – a take on Tinder, that is live in New York and London.

Visit The Grade here.

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