MobileStrategy

Tinder Sees 350m Swipes A Day Says CEO Sean Rad, Hints at Future Plans

Tinder

Tinder’s CEO Sean Rad says the dating app sees 350m swipes and 3.5m matches every day.

Speaking at TechCrunch’s Disrupt Europe, Sean Rad also hinted that they may be looking to use the mechanism of the app in spheres other than the dating world. 

Rad says the main problem with making new connections, not just in dating, is the “hunter, hunted relationship” where you either “put yourself out there, or get bombarded.”

Mentioning this with reference to areas like the business world, he certainly gives the impression the company has plans to transpose the Tinder model for different means.

Also discussed is how IAC – the company that owns OkCupid and Match – are Tinder’s only investor, TechCrunch co-editor Alexia Tsotsis asking whether it is uncomfortable sharing a parent company with brands you are “disrupting”. 

Rad says: “Tinder sits in sort of it its own category, in its own demographic – it has a different set of users that doesn’t overlap necessarily with other players, and it’s also a very different product.

“We’re, I don’t want to say complimentary, I just don’t see us as competitive, because we have a very different audience and a different use case.

“Tinder is used more with a younger crowd in a social setting and those other products are used in different ways.”

Watch the full interview below.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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