eHarmony have launched a $5,000 a year “personal counsellor” service.
eH+ will assign a dating counsellor, who work with founder Dr. Neil Clark Warren, to those “who want a higher level or service”.
And the idea seems to have taken shape from an unlikely source – a new Ben Stiller movie.
The Secret Life of Walter Mitty is set to be released for Christmas, and features Patton Oswalt as an eHarmony representative offering advice to Stiller about his profile.
eHarmony said they had already been thinking of introducing a matchmaking service, and the film offered a perfect marketing tool.
The site also surveyed 15,000 of their members with salaries over $250,000 a year and reported that 66% showed interest in the service.
eHarmony’s Vice President of Customer Experience, Grant Langston said: “eH+ melds the power of eHarmony’s online capabilities with the guidance and care of the matchmaking industry.
“eH+ is exactly suited to take our proven compatibility algorithms and bring personal, one-on-one attention to the difficult process of finding the right person to share your life.
“We know that we have more marriages, with more satisfaction and fewer breakups than any other service and we are confident that eH+ will add another layer of strength to our already powerful process.”
Those who sign up will receive personalised one-to-one guidance – whether via Skype or in person for those near their Santa Monica headquarters – and a promise of “freedom from your computer”.
To find out more, go here.