Badoo Boss Confirmed As Bumble Backer


Rumours that Bumble, the Tinder rival created by ex-employees, is being backed by the founder of Badoo have been confirmed.

Bumble launched last week, and works in a similar way to Tinder, apart from that women must start the conversation.

The app has been created by a team of former Tinder employees, including Whitney Wolfe, who launched a sexual harassment suit against the IAC-owned app, accusing former CMO Justin Mateen, and former CEO Sean Rad, of misogynistic abuse while she worked there.

And in a Businessweek interview, Wolfe said that during this time she found a supporter in Andrey Andreev, the founder of Badoo.

After a few meetings, they decided to go into business together, with female-focused app Bumble.

Andreev said Wolfe was one of “very few people who approach an existing space with a new perspective and have the vision to really change it.”

It is so far unclear how much of a stake Andreev, or Badoo, has in the app – but one can understand why they’d want to back an app gunning for Tinder’s title, especially one with such a personal stake in the fight.

Read more about Bumble here, and read the Businessweek interview here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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