The Match Group is very much in the spotlight this week, as it reveals its plans to raise as much as $537m in its forthcoming IPO.
In its SEC filing on Monday, the group also released updated statistics on user growth and future revenue plans, whilst disclosing some new figures about its talisman dating app Tinder.
Overall, Match Group has seen very strong user growth, increasing by a compound annual growth rate of 63 percent to 59m users between 30th September 2011 and 30th September 2015.
Tinder now has approximately 9.6 million daily active users, with each user spending an average of 35 minutes on the app.
Its CEO Sean Rad recently announced that the app has generated approximately 9bn matches since its launch in 2012 – an average of 30m matches every day.
The filing says: “We believe that Tinder’s strong user engagement, with an average of approximately 9.6 million daily active users during the month ended September 30, 2015, each spending, on average, more than 35 minutes per day using the product and “swiping,” on average, through 145 user profiles per day, makes it a very attractive platform for advertisers.
“We also intend to meaningfully increase the percentage of ad inventory on our other brands sold on a direct basis, which currently is below 2% of total ad inventory sold. We believe that there is meaningful upside to our current revenue levels if we achieve these objectives.”
Tinder’s premium service Tinder Plus, which launched earlier this year is also seeing steady growth. It now has 583,000 paid members, up from 519,000 in the previous quarter.
The regulatory filing also revealed information about the IAC-owned company’s forthcoming IPO.
The Match Group said it aims to sell a total of 33.3m shares, ranging from $12 to $14 in price, and will give underwriter 30 days to buy an additional 5m shares.
This would value the company at $3.36bn.
Speaking about the IPO, Venntro Media Group founder and CEO Ross Williams said: “This IPO demonstrates the growing confidence in the online dating industry and the sheer growth of the sector.
“The UK online dating market alone is forecast to reach an estimated value of £225m by 2019 with approximately one in five adults having used an online dating site or app.
“As consumer appetite continues to grow, we are seeing increased diversity, probability and consolidation in the sector thus contributing to its rapid development.
“The Match Group’s estimated value of $3.36bn is proof of its success. What the group have done well here is scale, diversify and execute the business brilliantly and this milestone will act as a template for the industry for years to come.”
Find out more about Match Group’s IPO here.