Following the successful public offering of its online dating subsidiary, media conglomerate InterActiveCorp (IAC) has announced the formation of a new digital media operating group.
The Match Group owner unveiled its new digital publishing company earlier this week, which has been designed to bring together some of the Internet’s most trusted brands, whilst strengthening the organisation a as whole.
The newly-formed group contains a number of established web brands, including About.com, Dictionary.com, Investopedia and The Daily Beast.
Leading the group is IAC Publishing’s CEO Doug Leeds, who previously led Ask.com, as well as a number of IAC’s past acquisitions.
Speaking about the company, Leeds said: “Our publishers are a diverse and trusted mix of informative content and premium news, with each focused squarely on the distinct needs of its audience.
“Federating these businesses into a single operating group means our world-class brands can remain agile and independent while benefiting from group-wide investments in data infrastructure, technology and emerging ad products.”
According to the company, the new combination promises to unlock value across all IAC Publishing brands, and enables them to deliver the services demanded by today’s online advertisers.
And in addition to its media brand operations, IAC Publishing will also run a labs division, dedicated to expanding for its portfolio of websites, and developing new digital publishing sites.
Speaking about the company’s latest venture, CEO Joey Levin said: “IAC has tremendous advantages in the digital media space: established and trusted brands, loyal audiences, enormous scale, incredible technology.
“Unified as a single operating entity under Doug’s leadership, we’re able to deliver unprecedented consumer and advertiser value, and maximise our position in a market that continues to grow as billions of ad dollars move online.”