Bumble, a challenger to Tinder’s throne created by two of their former employees, has been released.
The app’s team includes Whitney Wolfe, who sued Tinder over sexual harassment claims, and the creator of Tinder’s UI and design, Christopher Gulczynski.
Today they launched with a promotional video (see below), which sets out the main USP – that women have to make the first move – and their marketing campaign/hashtag, taketheleap.
Once two users mutually connect, a la Tinder, they are added to their “hive” of matches.
From here, women have 24 hours to open the conversation – men cannot make the first move.
The app, which is rumoured to be backed by Badoo, also wants to help create friendships – something Tinder always aspired to do – and for these connections, either person has 24 hours to start chatting.
You can also extend the 24hr time period for another day if you wish, but can only do this for one match a day.
Check out the app here, and watch the promotional video below: