The LA-based matchmakers Three Day Rule are using photos of people’s exes to help determine their type.
Last month Three Day Rule partnered with Match.com, offering high-end matchmaking to their members.
US members can upgrade to Three Day Rule’s premium service, which will use facial recognition of their exes to find out the kind of person they are attracted to.
Three Day Rule CEO Talia Goldstein, who started the company in 2010, said:
“People have a type and it’s not necessarily about height or race or hair colour, but a lot of it is about face shape.
“I always ask my clients to send me photos of their exes.
“They say that they don’t have a type, but when I see the photos, to me they look very similar.
“The ex’s may be different ethnicities, or have different hair color, but their facial structures are the same.”
Subscriptions to Three Day Rule cost $3,500 for three months, and $5,000 for six — which includes styling from a fashion expert, a photography session and additional date coaching.
The partnership will see Match take a cut of matchmaking fees, and in return Three Day Rule will get marketing access to Match’s userbase, and money to expand into new markets.