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Best Of Social Media Reaction To Landmark $575m Plenty of Fish Deal


This week, the dating industry’s biggest ever acquisition was announced, The Match Group agreeing to buy Plenty of Fish for a massive $575m.

The astonishing move comes just weeks after IAC announced plans to spin off The Match Group by the end of the year.

Much of the talk in the aftermath of the Plenty of Fish acquisition has been about founder and CEO Markus Frind, who has just secured an incredible payout for a company he bootstrapped by himself.

Frind created the site in his apartment in 2003, and up until 2008 was the company’s only employee, despite the fact that Plenty of Fish was profitable from day one.

Although Frind grew the team to over 75 employees in its Vancouver headquarters, in the 12 years since he created the site, he still owns 100% of the company – giving no equity to any employees.

This means Frind will get the entire $575m from The Match Group, which many are pointing out is one of the biggest exits ever for a bootstrapped company.

Below, we’ve collected some of the best reactions to the landmark deal on Twitter, as the dating industry and technology world reacts to the news:

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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