New Gamified Dating App Hires US Firm To Lead Marketing Campaign

New gamified dating app PlayNConnect has hired an Atlanta-based PR firm to lead the marketing campaign for its upcoming iOS launch.

The app has appointed Trevelino/Keller to spearhead its marketing strategies across the US, helping to promote its lighthearted way of getting singles to meet.

PlayNConnect allows singles to connect and interact by playing quick and engaging games, which have been designed to reveal the user’s personality, whilst eradicating the notion of awkward first contact.

The app’s founder Faisal Zaman said: “PlayNConnect differentiates itself from other dating apps by providing users with fun and addictive games to play together, a great icebreaker that provokes strong, long-term connections.

“Trevelino/Keller’s expertise in launching emerging brands and knowledge of the Atlanta market makes them an ideal partner as we enter the dating application space.”

Throughout the launch, the firm will work to establish the brand’s presence, as well as driving downloads and user engagement.

Speaking about its latest venture, principal of Trevelino/Keller Genna Keller said: “PlayNConnect is a one-of-a-kind application that goes beyond the traditional swipe right or left; it seeks to connect individuals in a fun and personal way through games, something unique to the category.

“Our charge is to build awareness of the PlayNConnect app and encourage consumers to download and make PlayNConnect part of their daily routines.”

PlayNConnect will initially be launched in Atlanta on Apple’s App Store.

Visit its official site here.