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Tinder Scraps Ephemeral Photo Feature Moments With Latest Update

tindermoments

With last week’s launch of new algorithm updates and revamped profiles, Tinder has canned its photo-sharing feature, Moments.

The feature was released last June, and let Tinder users share ephemeral pictures with all their existing matches.

Moments was designed to improve user engagement, as well as giving users a new way to reconnect with old matches, by letting them send out a picture to all their matches, which would delete itself after 24 hours.

These pictures would pop up on their matches’ feeds, and they could choose to like or dislike it.

When Tinder released the feature, CEO Sean Rad said they also hoped Moments would help people make friends, saying: “Just because you match, doesn’t mean you need to date that person; you could match with a friend who you want to share a moment with.”

But with the latest changes to Tinder, Moments has now been scrapped, as the company hopes its new features will do the job of creating more meaningful matches.

Last week’s changes include the introduction of Smart Profiles, which dynamically highlights the most relevant information about a potential match.

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Information such as whether you attended the same school, or if you have mutual friends, now automatically appears on the front of someone’s profile, underneath their name.

The company has also revamped its messaging system, separating the matches you haven’t contacted yet from those you’re already engaged in conversation with.

Sean Rad has previously said that the company has a plethora of potential features on its product roadmap, and it’s likely that Moments simply wasn’t seeing the sort of engagement Tinder hoped for, and decided to scrap it in favour of more exciting new features.

There have been other features that have met the same fate, such as Matchmaker, as Tinder tries to keep the balance between giving users worthwhile updates and features, but making sure the app isn’t too cluttered.

Find out more about Tinder’s recent changes here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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