Santa Joins Tinder To See Who’s Been Naughty Or Nice In New Coca Cola Ad

Who has been naughty or nice? It’s the perennial question for Santa every year, but with 7bn people in the world, deciding who has been good is a time consuming process.

However a new video from Coca Cola reveals that this year he’s found help in the form of some new tech.

Tinder has teamed up with Coca Cola for a Christmas ad that shows Santa swiping right or left on Tinder profiles, deciding whether people have been naughty or nice.

Clicking the link takes you to Coca Cola’s ListChecker app on Facebook, which works out whether you have been nice, based on “Santa’s proprietary behaviour software”.

The Facebook app discerns this by crunching data about how much “naughty language” you use on Facebook, how friendly you are on the social network, how often you respond “maybe” to invites and calculating how self-centred your posts are.

Check out the Tinder & Coca Cola video below, and find out you ListChecker score here.

Watch Santa pick who’s #NaughtyorNice! via @cocacola #ShareaCoke 🎅🏻

A video posted by Tinder (@tinder) on