1plusX has introduced a raft of new AI features that seek to improve the experiences of daters, brands and publishers.
The data platform will combine interest data from online dating sites and apps with their main display ad audience data.
The new tools are based upon CRM and recruitment technology.
By analysing anonymised socio-demographic and user interest data, the AI features allow advertisers to target extremely specific audiences.
“The mass of guys with tigers, photos at music festivals, and profiles which list ‘laughing’, ‘travelling’ and ‘going out and staying in’ as defining characteristics don’t do justice to the incredibly insightful information people share with online dating services”, said Fiona Salmon, UK managing director of 1plusX.
“Subscribers share their passions, favourite locations, work, education, appearance, family status, salary bracket as well as their age, gender and more.
“However, numerous publishers offering dating services are neglecting to make maximum use of this data to match singletons with more relevant people and ads.”
As well as managing data, the new tools will generate data by screening users for relevant interest information.
“1plusX enables publishers to monetize more of their own data, create new statistically relevant data and reduce reliance on third party audience data.
“It also introduces new efficiencies into data management by: consolidating data into a single data platform; using AI tools with a processing power equivalent to millions of data scientist man hours; and enabling display and dating service departments to collaborate more effectively,” said Salmon.
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