Mobile Dating Revenues Rise In British Summer


Four dating apps were amongst the top mobile earners in the UK for the month of June. UK, Zoosk, Badoo and Grindr were all in the top 10 apps in terms of revenue, outside of games.

Match’s parent company, IAC, held the second spot for monthly iOS revenue.

Of the dating apps in the list, Badoo was the biggest mover in June – increased revenue from in-app purchases seeing them enter the top 10.

Dating apps shared the top 10 with Skype and media apps like The Telegraph, The Times and Sky Sports.


The Guardian also saw 300,000 new downloads when it released their latest version, with a 24% increase in revenue from digital platforms.

App Annie’s EVP of Marketing, Oliver Lo, said: 

“The June UK Index tells us that Brits are certainly enjoying themselves this summer.

“Finding love and getting in shape were both big themes for June, and we saw a huge jump in broadcast news apps around the World Cup. Improved network connections and apps with rich, on-demand content are allowing Brits to take fun everywhere and enjoy it as they please.”

In the Google Play charts, two security apps – Antivirus Security and Norton Mobile Security – retained positions in the top 10 by monthly revenue.

See the full report here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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