App Annie Discovers Spend in Top Dating Apps Nearly Doubled Last Year

App Annie

App Annie has looked at how people across the globe are now looking for love on dating apps and spending their money in the process.

In 2017, global consumer spend in the top five dating apps across iOS and Google Play combined nearly doubled year-over-year.

It discovered that in 2017, Tinder was the largest generator of global consumer spend among all the dating apps. Netflix was the second largest app for consumer spend outside of games.

When it came to apps in different countries, it showed that France had a high concentration of dating apps in its top chart, with dating apps representing six of the top ten apps by consumer spend.

It also discovered that South Korea also had a high representation, with three dating apps in its top ten apps by consumer spend.

The top dating apps typically monetise through in-app subscriptions, for example by getting users to pay for a premium service.

Dating apps also offer gamified features via in-app purchases, for example streamlining the matching process or helping users stand out within their profiles.

As the year-over-year consumer spend has increased, the amount of recurring payments has also increased.

The trend bodes incredibly well for dating apps in 2018 as consumers spend more and more on online services.

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