App Download Records ‘Shattered’ in Q1

App Annie

App Annie has written a new blog post about how the global app store records were shattered in Q1 of this year.

According to the company, all iOS and Google Play combined downloads have grown more than 10% year-over-year to a huge 27.5 billion. This is the highest of any quarter recorded.

The combined consumer spend has also grown by 22% year-over-year to $18.4 billion.

App Annie stated that there are over 6.2 million apps that have been made available across both iOS and Google Play at the end of Q1 this year.

In Q1, Google Play downloads exceeded 19.2 billion downloads, with iOS exceeding 8.2 billion downloads.

Shopping apps have also experienced a large year-over-year growth in market share in Q1, as retail continues to move to apps. This was due to consumers’ mobile shopping appetites and demands increasing.

App Annie has said: “We expect to see this trend continue as retailers adjust to the new shopping environment with mobile as the cornerstone of success.”

The United States, Turkey and Russia have all reportedly experienced a large year-over-year growth in market share for iOS downloads. Emerging markets such as India, Indonesia and Brazil have seen the largest market share growth on Google Play downloads.

Google Play has also narrowed its worldwide consumer spend gap with iOS in Q1 by 10 percentage points quarter over quarter, and has resulted in the smallest percentage difference since Q1 in 2016.

App Annie reported that consumer spend has grown on Google Play by 25% in Q1 2018 year over year, whilst iOS saw a slightly smaller 20% year-over-year growth.

Finally, across all categories, Music & Audio and Entertainment apps have experienced the largest market share growth of global consumer spend on Google Play, both quarter over quarter and year over year continuously.

However, on iOS, consumer spend in Health and Fitness apps experienced the largest quarter-over-quarter growth.

Read more here.

Chloe Gay

Chloe is a reporter at Global Dating Insights. Originally from Bracknell, she is studying Communication & Media at Bournemouth University. She enjoys writing, travelling and socialising with her friends and family.

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